Sherron Diometrion Ellis, professionally known as Sherron BigRon, is an American hip-hop and Afrobeats artist, music executive, and former artist manager originally from Virginia. Born in Richmond and partially raised in the small rural county of Surry, his background has played an important role in shaping his ambition, creativity, and approach to the music business. He is the founder and CEO of INTAGRADERZ MUZIK, an independent record label established to develop music, create opportunities, and build a global entertainment brand. Through the company, Sherron BigRon has positioned himself as both a recording artist and an entrepreneur determined to make a lasting impact within the international music industry.
Sherron BigRon began his professional journey as an artist manager despite having no formal experience in music management. He learned the business through hands-on experience while managing an artist named Rico Swavaa, gaining valuable knowledge about artist development, branding, promotion, and the daily responsibilities involved in building a successful career. After developing his skills behind the scenes, he transitioned from the executive side of the industry into becoming a solo recording artist. Since making that move, he has released several singles, including “Intagraderz,” “Focus,” and “Sex in the Club,” demonstrating his versatility, confidence, and ability to create music that reflects different sides of his artistic identity.
Continuing to expand his creative direction, Sherron BigRon entered the Afrobeats genre with the release of his single “I Want It All.” He openly champions Afrobeats as one of the most powerful unifying genres in music history and has aligned his career with the growing global Afro-culture movement. His appreciation for the genre reflects his desire to connect different audiences, cultures, and musical influences through one international sound. Operating his brand globally, Sherron BigRon has also worked in affiliation with Bentley Records and represented the company at major music and cultural events, including the Rick Ross Car Show. Through his leadership, international vision, and continued artistic growth, he is steadily expanding the reach of INTAGRADERZ MUZIK while establishing himself as a multifaceted force in entertainment.